The latest infatuation has spurred across the world like wildfire. From children to adults, all are participating with enthusiasm. And why won’t they? The results are uncanny. It doesn’t even look like Computer-generated imagery (CGI). Everyone wants to know how they’d look like in old age.
You install the app and look forward to quickly see the result. It’s all fun and games until you skip through that page of the terms and conditions. This is the part you should really focus on unless you want your processed image at a billboard in the USA without your knowledge or consent. Yes! That is indeed possible. The terms and services read: “You grant FaceApp a perpetual, irrevocable, nonexclusive, royalty-free, worldwide, fully-paid, transferable sub-licensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform and display your User Content and any name, username or likeness provided in connection with your User Content in all media formats and channels now known or later developed, without compensation to you.”
What this essentially means is that the company can use your image for promotional purposes without any geographical constraint. Feeling alarmed yet? Your face could be used as a means for the company to earn money without any information or consent from you. Needless to say that there won’t be any form of remuneration.
It poses some serious risk of privacy to the common folk. Moreover, the app requires access to the photo library of the user and the pictures are uploaded on the cloud rather than storing it locally. The company has reverted on the matter saying that the photographs are deleted within 48 hours but here is the catch: This is not documented. Nowhere in the terms and services agreement does it even remotely specify that the images are deleted within 48 hours. If this isn’t infringing enough, third parties can also use your edited images for commercial purposes according to their own terms and services.
You can take a moment to digest that.
Looking at the popularity of the Face App, the whole landscape now reflects a haunting image. In no way are we denoting or discouraging anyone to use this fun app. But you need to be informed before stepping in and permitting people to do what they intend to. The rest is for you to decide.